Our client has more than thirty-five years of experience in the sale of technologies such as laser alignment, vibration and condition monitoring, as well as in complementary services, such as training, and calibrating conducted in their certified laboratory.
The company contacted Altimum for assistance with CRM training and coaching. Though they were already equipped with a CRM, they were not achieving expected results.
Altimum was given the mandate to rectify issues related to the CRM project.
CRM overall usage was neither consistent nor uniform. Departments and individuals continued to work in silos. The lack of standard processes and procedures produced a negative impact on the organization. Without reliable data it was impossible to use the CRM to make timely business decisions. It was also difficult for managers to track the evolution of sales opportunities or to measure performance. As a result, the CRM project’s ROI was very low.